Temu Profit Calculator
Three operating models with genuinely different cost structures.
- You carry the first leg, US storage and last mile; Temu drives traffic.
Quick mode
$18.09
- Profit margin
- 60.3%
- ROI
- 244.5%
- Landed cost
- $7.40
- Total cost
- $11.90
- Break-even price
- $8.71
- Target price
- $11.38
- Break-even ACOS
- 75.3%
- Max purchase cost
- $16.99
That is ¥121.38 in your purchase currency.
Current ACOS is below break-even — ads are still profitable.
- Duty and clearance are excluded, so real profit will be lower. The US $800 de minimis exemption no longer applies.
- No platform fees were applied, so this profit excludes commission and fulfilment fees. Add your own rates or override the total.
- "Platform commission" is a zero placeholder rate. Confirm it in the platform seller centre.
- "Transaction / settlement fee" is a zero placeholder rate. Confirm it in the platform seller centre.
- "Semi-managed label — weight bands (placeholder)" is a sample table. Replace it with your forwarder’s actual quote.
- "Semi-managed fulfillment / label fee" is a zero placeholder rate. Confirm it in the platform seller centre.
| Category | Amount | % of revenue |
|---|---|---|
| Product | $4.90 | 16.3% |
| Inbound freight | $2.50 | 8.3% |
| Paid ads | $4.50 | 15.0% |
| Profit | $18.09 | 60.3% |
| Net revenue | $29.99 | 100.0% |
What-if simulator
| Metric | Now | Simulated | Change |
|---|---|---|---|
| Net profit | $18.09 | $18.09 | $0.00 |
| Profit margin | 60.3% | 60.3% | 0.0% |
| ROI | 244.5% | 244.5% | 0.0% |
| Break-even ACOS | 75.3% | 75.3% | 0.0% |
Sliders do not change the form above.
All platform fee rates, duty rates and freight rates in this tool are configurable placeholders. They are not verified official rates and must be confirmed against the platform seller centre, the HTS/CBP schedules and your own freight forwarder before you rely on them.
Treating Temu as one platform is how sellers get the answer wrong. Under the fully managed model you quote a supply price rather than set a retail price, and Temu carries international freight, duty, last mile and advertising — so counting any of them as your cost understates margin badly. Semi-managed hands you the first leg, US storage and the last mile. Local-to-local hands you everything. Pick the model and the calculator switches which sections apply.