Shopify / DTC Profit Calculator
No marketplace commission — which makes the ad ceiling the number that matters.
Quick mode
$16.92
- Profit margin
- 56.4%
- ROI
- 228.7%
- Landed cost
- $7.40
- Total cost
- $13.07
- Break-even price
- $9.38
- Target price
- $12.40
- Break-even ACOS
- 71.4%
- Max purchase cost
- $15.82
That is ¥113.03 in your purchase currency.
Current ACOS is below break-even — ads are still profitable.
- Duty and clearance are excluded, so real profit will be lower. The US $800 de minimis exemption no longer applies.
- "Plan + app subscriptions amortised per order" is a zero placeholder rate. Confirm it in the platform seller centre.
| Category | Amount | % of revenue |
|---|---|---|
| Product | $4.90 | 16.3% |
| Inbound freight | $2.50 | 8.3% |
| Platform fees | $1.17 | 3.9% |
| Paid ads | $4.50 | 15.0% |
| Profit | $16.92 | 56.4% |
| Net revenue | $29.99 | 100.0% |
What-if simulator
| Metric | Now | Simulated | Change |
|---|---|---|---|
| Net profit | $16.92 | $16.92 | $0.00 |
| Profit margin | 56.4% | 56.4% | 0.0% |
| ROI | 228.7% | 228.7% | 0.0% |
| Break-even ACOS | 71.4% | 71.4% | 0.0% |
Sliders do not change the form above.
All platform fee rates, duty rates and freight rates in this tool are configurable placeholders. They are not verified official rates and must be confirmed against the platform seller centre, the HTS/CBP schedules and your own freight forwarder before you rely on them.
On your own store the fee stack is short: payment processing, the plan, a few apps. Traffic is what replaces commission, so the useful figure is the ACOS ceiling — how much of the selling price you can hand to advertising before an order stops paying for itself. Enter the landed cost properly, including duty, and the calculator solves that ceiling along with break-even price and the target price for whatever margin you price against.