Product Pricing Calculator
Price backwards from the margin you want — and know the most you can pay for goods.
Quick mode
$18.09
- Profit margin
- 60.3%
- ROI
- 244.5%
- Landed cost
- $7.40
- Total cost
- $11.90
- Break-even price
- $8.71
- Target price
- $12.33
- Break-even ACOS
- 75.3%
- Max purchase cost
- $15.49
That is ¥110.67 in your purchase currency.
Current ACOS is below break-even — ads are still profitable.
- Duty and clearance are excluded, so real profit will be lower. The US $800 de minimis exemption no longer applies.
- No platform fees were applied, so this profit excludes commission and fulfilment fees. Add your own rates or override the total.
| Variable | -20% | -10% | Base | +10% | +20% |
|---|---|---|---|---|---|
| Selling priceMost sensitive | $12.99 | $15.54 | $18.09 | $20.64 | $23.19 |
| Purchase cost | $19.07 | $18.58 | $18.09 | $17.60 | $17.11 |
| Exchange rate | $19.07 | $18.58 | $18.09 | $17.60 | $17.11 |
| Return rate | $18.09 | $18.09 | $18.09 | $18.09 | $18.09 |
Profit is most sensitive to Selling price: a 10% drop moves net profit by 14%.
What-if simulator
| Metric | Now | Simulated | Change |
|---|---|---|---|
| Net profit | $18.09 | $18.09 | $0.00 |
| Profit margin | 60.3% | 60.3% | 0.0% |
| ROI | 244.5% | 244.5% | 0.0% |
| Break-even ACOS | 75.3% | 75.3% | 0.0% |
Sliders do not change the form above.
All platform fee rates, duty rates and freight rates in this tool are configurable placeholders. They are not verified official rates and must be confirmed against the platform seller centre, the HTS/CBP schedules and your own freight forwarder before you rely on them.
Margin and markup are not the same number: 30% margin needs a price of 28.57 on a cost of 20, while 30% markup needs 26.00. This calculator makes you choose which one you mean, then solves the price numerically against the full cost stack — percentage fees, minimums, tier tables and ad spend that moves with the price all included. It also runs the question backwards: at your current price and target, what is the most you can pay your supplier, in both USD and the currency you actually buy in?